Andrew Rice

Led comprehensive brand strategy, marketing, and communications initiatives for an AI SaaS product, driving market entry and investor engagement.

• Spearheaded the successful launch and innovation of an AI SaaS product, optimizing go-to-market strategies to attract key investors and establish market presence.
• Developed and executed a multi-channel performance marketing strategy that significantly maximized ROI and enhanced brand visibility across target markets.
• Contributed to scaling growth within a B2B AI SaaS environment, leveraging data analytics to inform strategic communication channels and content creation.

Directed brand strategy, marketing, and communications for prescriptive AI patented software, facilitating business scaling and successful ASX listing.

• Scaled business operations, leading to the acquisition of a BI healthcare company and subsequent merger, significantly expanding market reach and service offerings.
• Orchestrated the successful creation and launch of the 'Houston We Have' brand, establishing a compelling problem-solving promise that facilitated a successful listing on the ASX.
• Managed brand development and campaign creation with budgets up to AUD50M p.a., ensuring significant ROI and metrics across all communication channels.

Served as a key member of the startup foundation team, driving brand creation, launch, and strategy for AI Home Loans, leading to successful capital raises and rapid growth.

• As a member of the 5-person foundation team, successfully raised capital from inception to launch, resulting in off-the-scale loan applications from day one.
• Built and led a 7+ member MarComms team, implementing a digital sales model that continuously enhanced ROI month-over-month.
• Developed and executed comprehensive brand creation and launch strategies for a B2C fintech startup, establishing a strong market presence and driving user acquisition.
• Leveraged 10+ years in data analytics to inform and optimize multi-channel marketing campaigns, ensuring data-driven decision-making and measurable outcomes.

Consulted as Marketing Director, spearheading a brand relaunch strategy to refresh a fashion label's appeal to a younger, trend-setting audience.

• Led the comprehensive relaunch of brand strategy, marketing, and communications to refresh a fashion label, successfully re-engaging a younger and original first adopters audience.

Directed brand strategy, product development, and marketing communications, notably conceptualizing and creating a world-first global online credit-insurance application.

• Conceived, strategized, and oversaw the creation of the world's first global online credit-insurance application, working with offshore teams in The Netherlands.
• Managed comprehensive brand strategy and product development initiatives, significantly contributing to market innovation and competitive advantage.

Led brand strategy, advertising, and communications, managing a 20-person team for major global integrated accounts.

• Managed a 20-person team responsible for the largest integrated accounts within the global Agency roster, ensuring high-caliber creative content delivery.
• Oversaw strategic advertising and communications for a diverse portfolio of clients including IAG Group, British Airways, Cochlear, Audi, George Weston Foods, and the Federal Government.
• Hired, matched, and trained interconnected global creative communication teams, enhancing team performance and client outcomes.

Directed integrated marketing, brand strategy, and advertising initiatives for major clients across Sydney and Chicago, including the creation of a globally recognized brand promise.

• Developed and executed integrated communications strategies across Sydney and Chicago, creating impactful advertising campaigns for major clients including Subaru, Herbal Essences, Optus, and the US Army.
• Conceptualized and launched the globally recognized Subaru brand promise, 'Symmetrical All Wheel Drive', significantly enhancing brand recognition and market positioning.
• Contributed to high-caliber creative content development, ensuring strategic alignment with client objectives and market trends.